SAP Cloud For Customer
(SAP C4C)
The platform is composed of SAP Cloud for Sales and SAP Cloud for Service, which are marketed as separate entities by SAP. SAP Cloud for Customer runs on the SAP HANA Cloud Platform (HCP).
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SAP C4C
The SAP Cloud for Customer (SAP C4C) was SAP’s on-demand cloud-based Customer Relationship Management intended for sales and service only. In April 2016, SAP renamed its Cloud for Customer solution to SAP Hybris Cloud for Customer. It included; the SAP Hybris Cloud for Sales and the SAP Hybris Cloud for Service.
SAP C4C focused on improving the ease of use and increasing productivity so that sales professionals could spend more time selling and less time on a sales force application. Furthermore, the SAP C4C software was able to help users predict sales success bases on competing products, historical data and other factors with the use of embedded analytics. Also, the C4C sales analytics provided standard sets of reports and dashboards for the day to day use of a sales representative.
SAP C4C is based upon the following individual products:
SAP C4C solution can be simply integrated with SAP ERP and CRM on-premise solution. There are two ways of integration as follows:
· SAP Process Integration PI/PO − This integration is recommended when you are already utilizing process integration for on-premise systems.
· SAP HANA Cloud Integration HCI − This integration is suggested when you have to perform cloud-to-cloud integration.
The key features of SAP C4C:
- Account management functions
- Integration with Social Media
- Integration with Microsoft Outlook, Google Gmail and Lotus Notes.
- Opportunity management
- Real-time analytics
- Support for mobile devices
- Integration with SAP ERP, SAP CRM, and SAP JAM
- Availability in 19 different languages
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